︎︎︎︎︎︎︎︎︎ FEATURED PROJECTS
![](https://freight.cargo.site/t/original/i/544902dc8807a2743d4001bf93c0af4a2ff26ae207c18bbe365bca6a024db66d/Screenshot-2023-10-27-at-9.44.50-AM.png)
JIDU BRAND IDENTITY / BRAND STRATEGY / GRAPHIC DESIGN / BRAND CREATIVE DIRECTOR / 2021-2023
![](https://freight.cargo.site/t/original/i/4cec07339d067db359bd3a4142894e93c0756057b13f27a0034b96ad5963506c/Jidu.jpg)
![](https://freight.cargo.site/t/original/i/8d1a97c7a7809af9ecc48f457b950713be16f4aedd59ebc97133a3171a7239a3/thumbnails_avatar.jpg)
ROBOVERSE DIGITAL EXPERIENCE / RETAIL / DIGITAL EXPERIENCE / CREATIVE DIRECTOR / 2022
![](https://freight.cargo.site/t/original/i/389ab7878ec0d294a7c078aed964bd2ee1fd2c1b0b7372622f95a1ea3b3c3bc2/HELEN.png)
BRAND KV / BRAND IMAGE DEFINITION / PHOTOSHOOT / BRAND CREATIVE DIRECTOR / 2023
![](https://freight.cargo.site/t/original/i/86730b6f9c365f3ad0108aff1c48199bf88ef399c2ac1e46488fd3ba773148da/DEADLY-BEAUTY-X-ACER.png)
ACER CONCEPT D / SHORTFILM / DIRECTOR / 2021
![](https://freight.cargo.site/t/original/i/b7b97de7725535f1ba275460ab29b4db6b50fd2defbf07fa9392e5ed068be003/Blue-Planet---The-FWA.png)
BLUE PLANET DIGITAL EXPERIENCE / with STINK STUDIO / DIGITAL EXPERIENCE / 3D CREATIVE DIRECTOR / 2021
![](https://freight.cargo.site/t/original/i/1ea8a86f323a038f7d281aca771ca5c8a9dbeb6f4a8656023d8e72cb3c943cc0/C2H4_FINAL_v24_1_1920.png)
C2H4 2019FW COLLECTION / COMMERIAL / CREATIVE DIRECTOR / 2019
![](https://freight.cargo.site/t/original/i/b9e11aa039235c3c669c0ebb17edaf74d2c96ced69bf368e277d440dce287ab9/Helen-Hsu-Art-Direction--Motion-Design.png)
FEARLESS NETFLIX / TITLE SEQUENCE / CREATIVE DIRECTOR / 2017
![](https://freight.cargo.site/t/original/i/71dd31ea93fe51c71155be30bb8b603d9699b6e37ceee44ce8551408ac59749f/JIDU-Unveils-Showroom-Where-New-Cars-Will-Roll-Up-Autonomously-Af.jpg)
JIDU RETAIL STORE (1st) / RETAIL / SPACE IDENTITY / 2022
![](https://freight.cargo.site/t/original/i/aa216cacc9c09610c23e1e254951599ea3957ca762cb29a6b0c185a57b575f95/IDcard.gif)
JIDU BRAND CONTENTS / CREATIVE MARKETING CONTENTS / BRAND CREATIVE DIRECTOR / 2021-23
![](https://freight.cargo.site/t/original/i/297c9becfca3235456060aef655b8f0d71d6027376c8b526e1ba4031a29bb3a5/JD-X-KUSAMA-IN-THE-NAME-OF-LOVE.jpg)
JINGDONG x KUSAMA COBRANDING / COMMERICA / DIRECTOR / 2018
![](https://freight.cargo.site/t/original/i/a1127c2f6c06ccc9810c2263a9ab72d14444498ec1e8a186f1d238626e90bda9/helenhsu_doodles-Photo-by-Art-of-Helen-Hsu-on-April-04--2021..jpg)
C2H4 X MASTERMIND COLLECTION / COMMERIAL / CREATIVE DIRECTOR & LOOKDEV ARTIST / 2020
![](https://freight.cargo.site/t/original/i/fe911777b7e20f38a9cf8d41a14f479d271eefb6b77b531407914ba1b9818bc4/64733164129453.5ac7af2f89031.jpg)
MARIE DAGAR EYE SHADOW / COMMERIAL / DIRECTOR / 2018
![](https://freight.cargo.site/t/original/i/130c34624b41e027843f5d982826e81ae27308262350003fb87348223df05edd/YESIC-LAUNCH-COMMERCIALS.png)
YES IC LAUNCH SPOT / COMMERIAL / DIRECTOR / 2019
![](https://freight.cargo.site/t/original/i/74a42f36a840d10f2cdcdb2b0f0673315729050600b734e39e4115074374e047/Jie-Ai--TITLE-SEQUENCE---Helen-Hsu-Art-Direction--Motion-Design.png)
JIE AI TV DRAMA / TITLE SEQUENCE / CREATIVE DIRECTOR / 2019
![](https://freight.cargo.site/t/original/i/99caffc4ecd62c549c673cd84a08311d32ce5c3ad9f240af84578e70cfdd35cf/JIDU-EXPERIENCE-CENTER--SANLITUN.png)
ROBOVERSE JIDU BRAND EXPERIENCE STORE / RETAIL / DIGITAL EXPERIENCE / CREATIVE DIRECTOR / 2022
![](https://freight.cargo.site/t/original/i/05741a0e6f9f66490be91d2a3631947dbd4cb4b42880c45c5ae780d5e5c3380e/Booklet-3.png)
ROBOVERSE JIDU BRAND EXPERIENCE STORE / RETAIL / DIGITAL EXPERIENCE / CREATIVE DIRECTOR / 2022
![](https://freight.cargo.site/t/original/i/6897ca8f6c21d38407b5151c6bade4acaffbc2eb2c73254cd39b64b158f72559/2-1.jpg)
JIDU BRAND ROBO-01 DESIGN STORY / CREATIVE MARKETING CONTENTS / CREATIVE DIRECTOR / 2023 (COMING SOON)
![](https://freight.cargo.site/t/original/i/05da8420a22002d6c42c50f571f98ab33676dea8ca18e686a0d9067fff2eacf4/HUAWEI-KIDS-WATCH.png)
HAUWEI KID’S WATCH / COMMERCIAL / DIRECTOR / 2021
![](https://freight.cargo.site/t/original/i/a275e13e3ba2f81ae60b996d5911db4ae0e6220ca9df727510b2117bd8cc76c7/Gif_Eroica_05.gif)
AUSTRALIAN CHAMBER OF ORCHESTRA / CAMPAIGN / DESIGN & ANIMATION / 2020
![](https://freight.cargo.site/t/original/i/e5ec70cc1797a0ec185a5104549b7764d3a8cf4c95794ede6518eb8a4f4578af/Master_TEA-0-00-11-19_1920.png)
DOUBLE MINT TEA FLAVOR GUMS / COMMERIAL / DIRECTOR / 2020
![](https://freight.cargo.site/t/original/i/cdeaf78828cb25d6fe19625fc8ef5f232585b500db1c4baa4e251ead7c26564d/JD-X-KUSAMA-IN-THE-NAME-OF-LOVE---Helen-Hsu-Art-Direction--Motion.jpg)
JING DONG x KUSAMA / COMMERIAL / DIRECTOR / 2020