HELEN HSU | DIRECTOR & DESIGNER

玛丽黛佳推出全新彩妆品牌YES!IC,强调最真实与舒服的美

After the success of last commercial of the eyeshadow kit (小魔盒), Marie Dalgar came back to partner with DDSH on two spots for the launch of their second brand “YES! IC”.
The brand is targeting towards a younger crowd, which is aiming to create a comfortable, equal dialogue with its consumers. Different from the vibrant, colorful aesthetic from Marie Dalgar, Yes! IC uses harmonious color palette for a more approachable tone and manner.
ROLE:
Designer / Director