HELEN HSU
Creative Director | Brand Identity / Design specialist


Blue Planet Digital Experience 




DESCRIPTION



ROLE



TAGGED

TENSCENT BLUE PLANET  / STINK STUDIO / MINI PROGRAM / 2022


3D Creative Director / Concept / Styleframes


CREATIVE CONCEPT
ART DIRECTION
MOTION DESIGN
FWA Site of the day
I was invited by Stink Studio to help craft the 3D art of this meaningful digital experience.

Tencent parter with Ecological Bureau of Shenzhen and Shenzhen Emission Exchange invited us to promote low-carbon knowledge and appeal for an environmental friendly lifestyle to protect mother earth. So we created this long-term running beautiful mini program with levels of planets that engage users to walk and take public transportations in their daily life. We continuously upgrade the project to reemphasize our belief in sustainability and refresh user with the best experience.