HELEN HSU
Creative Director | Brand Identity / Design specialist


Hi! I’m Helen! 

A Creative explorer, versatile storyteller, transforming brands with creative ideas,
Using design 🖌️  tech  🎮️  and animations
▶️ for over a dedade. 




 check out my latest reel ︎︎︎︎︎︎︎︎︎




A creative professional known for versatility across different mediums and a passion for design and experimentation.


Here are some of the areas that I specialized in:



Brand Identity System
Brand Architecture
Design strategy
Visual identity / Brand guidelines
Design systems
Pictorial language



Brand Experiences
Digital product design
Retail/Exhibitions/Events
UX and UI design
Motion system
Content creation

︎︎︎︎︎︎︎︎︎  FEATURED PROJECTS





JIDU BRAND IDENTITY /  BRAND STRATEGY / GRAPHIC DESIGN /  BRAND CREATIVE DIRECTOR  /  2021-2023



JIDU BRAND LAUNCH TVC  /  BRAND CONTENT / BRAND CREATIVE DIRECTOR /  2021




ROBOVERSE DIGITAL EXPERIENCE  /  RETAIL / DIGITAL EXPERIENCE /  CREATIVE DIRECTOR  /  2022




BRAND KV / BRAND IMAGE DEFINITION  /  PHOTOSHOOT /  BRAND CREATIVE DIRECTOR  /  2023




ACER CONCEPT D  /  SHORTFILM  /  DIRECTOR  /  2021




BLUE PLANET DIGITAL EXPERIENCE /  with STINK STUDIO / DIGITAL EXPERIENCE /  3D CREATIVE DIRECTOR  /  2021




C2H4 2019FW COLLECTION /  COMMERIAL /  CREATIVE DIRECTOR  /  2019



FEARLESS NETFLIX /  TITLE SEQUENCE /  CREATIVE DIRECTOR  /  2017

ROBOVERSE JIDU BRAND EXPERIENCE STORE  /  RETAIL / DIGITAL EXPERIENCE /  CREATIVE DIRECTOR  /  2022




ROBOVERSE JIDU BRAND EXPERIENCE STORE  /  RETAIL / DIGITAL EXPERIENCE /  CREATIVE DIRECTOR  /  2022




JIDU BRAND ROBO-01 DESIGN STORY  /  CREATIVE MARKETING CONTENTS   / CREATIVE DIRECTOR /  2023 (COMING SOON)




HAUWEI KID’S WATCH  /  COMMERCIAL /  DIRECTOR  /  2021




AUSTRALIAN CHAMBER OF ORCHESTRA  / CAMPAIGN /  DESIGN & ANIMATION  /  2020




DOUBLE MINT TEA FLAVOR GUMS /  COMMERIAL /  DIRECTOR  /  2020


JING DONG x KUSAMA /  COMMERIAL /  DIRECTOR  /  2020