Hi! I’m Helen!
A Creative explorer, versatile storyteller, transforming brands with creative ideas,
Using design 🖌️ tech 🎮️ and animations ▶️ for over a dedade.
check out my latest reel ︎︎︎︎︎︎︎︎︎
A creative professional known for versatility across different mediums and a passion for design and experimentation.
Here are some of the areas that I specialized in:



Brand Identity System
Brand Architecture
Design strategy
Visual identity / Brand guidelines
Design systems
Pictorial language
Brand Experiences
Digital product design
Retail/Exhibitions/Events
UX and UI design
Motion system
Content creation
Creative Direction/Directing
Campaign ideations
Motion Design
Directing / Treatment
styleframe / Concept
︎︎︎︎︎︎︎︎︎ FEATURED PROJECTS

JIDU BRAND IDENTITY / BRAND STRATEGY / GRAPHIC DESIGN / BRAND CREATIVE DIRECTOR / 2021-2023


ROBOVERSE DIGITAL EXPERIENCE / RETAIL / DIGITAL EXPERIENCE / CREATIVE DIRECTOR / 2022

BRAND KV / BRAND IMAGE DEFINITION / PHOTOSHOOT / BRAND CREATIVE DIRECTOR / 2023

ACER CONCEPT D / SHORTFILM / DIRECTOR / 2021

BLUE PLANET DIGITAL EXPERIENCE / with STINK STUDIO / DIGITAL EXPERIENCE / 3D CREATIVE DIRECTOR / 2021

C2H4 2019FW COLLECTION / COMMERIAL / CREATIVE DIRECTOR / 2019

FEARLESS NETFLIX / TITLE SEQUENCE / CREATIVE DIRECTOR / 2017

JIDU RETAIL STORE (1st) / RETAIL / SPACE IDENTITY / 2022

JIDU BRAND CONTENTS / CREATIVE MARKETING CONTENTS / BRAND CREATIVE DIRECTOR / 2021-23

JINGDONG x KUSAMA COBRANDING / COMMERICA / DIRECTOR / 2018

C2H4 X MASTERMIND COLLECTION / COMMERIAL / CREATIVE DIRECTOR & LOOKDEV ARTIST / 2020

MARIE DAGAR EYE SHADOW / COMMERIAL / DIRECTOR / 2018

YES IC LAUNCH SPOT / COMMERIAL / DIRECTOR / 2019

JIE AI TV DRAMA / TITLE SEQUENCE / CREATIVE DIRECTOR / 2019

ROBOVERSE JIDU BRAND EXPERIENCE STORE / RETAIL / DIGITAL EXPERIENCE / CREATIVE DIRECTOR / 2022

BRAND STRATEGY / BRAND IDENTITY / BRAND DIRECTOR / 2022

JIDU BRAND ROBO-01 DESIGN STORY / CREATIVE MARKETING CONTENTS / CREATIVE DIRECTOR / 2023 (COMING SOON)

HAUWEI KID’S WATCH / COMMERCIAL / DIRECTOR / 2021

AUSTRALIAN CHAMBER OF ORCHESTRA / CAMPAIGN / DESIGN & ANIMATION / 2020

DOUBLE MINT TEA FLAVOR GUMS / COMMERIAL / DIRECTOR / 2020

JING DONG x KUSAMA / COMMERIAL / DIRECTOR / 2020