BRAND GUIDELINES
/ VISUAL STRATEGIES
DESCRIPTION
ROLE
TAGGED
ROLE
TAGGED
BRAND GUIDELINES FOR JIDU ( JIYUE) / BRNAD STRATAGY/ BRAND DESIGN / 2022-23
BRAND CREATIVE DIRECTOR
Brand Strategy Development (from Scratch): Crafting brand strategies from inception.
End-to-End Brand Identity Creation (from Scratch) : Overseeing the creation of brand visual identities from the ground up. (all touch points)
BRAND GUIDELINES
VISUAL IDENTITY SYSTEM
ICONOGRAPHY / WAY FINDINGS
BRAND CREATIVE DIRECTOR
Brand Strategy Development (from Scratch): Crafting brand strategies from inception.
End-to-End Brand Identity Creation (from Scratch) : Overseeing the creation of brand visual identities from the ground up. (all touch points)
BRAND GUIDELINES
VISUAL IDENTITY SYSTEM
ICONOGRAPHY / WAY FINDINGS
As a Brand Director at JIDU (now JIYUE) during its formative years, I crafted comprehensive brand strategies from scratch, overseeing the creation of brand visual identities and ensuring a consistent brand presence across all touch points. My role extended to the development of innovative campaign ideas, spanning TV commercials, car visuals, onsite events, and captivating online content.
Furthermore, I played a vital role in defining JIDU's brand experience stores, resulting in the creation of award-winning, innovative, and immersive retail spaces. These achievements laid a strong foundation for JIDU's brand identity, setting the stage for its continued success and expansion.
Furthermore, I played a vital role in defining JIDU's brand experience stores, resulting in the creation of award-winning, innovative, and immersive retail spaces. These achievements laid a strong foundation for JIDU's brand identity, setting the stage for its continued success and expansion.
Brand Book Architect: Creating a Compact Brand Overview
As Brand Director during JIDU Auto's early phase, I crafted a concise brand book, which served as a brief but comprehensive overview of our brand. This document allowed partners to quickly grasp our brand's strategy, target audience, and marketing direction. It became a valuable tool for efficiently sharing our brand's essence and vision with partners.
In collaboration with Prophet.
Brand Visionary: Crafting Unified Brand Experience Guidelines
Played a pivotal role in defining comprehensive brand experience guidelines. These guidelines encompassed every facet of our consumer interactions, including wayfinding, packaging, and merchandising. By unifying these elements, we took our brand's visual identity further and created a cohesive and engaging consumer experience. This meticulous approach allowed us to present a seamless and captivating brand narrative to our audience.
Played a pivotal role in defining comprehensive brand experience guidelines. These guidelines encompassed every facet of our consumer interactions, including wayfinding, packaging, and merchandising. By unifying these elements, we took our brand's visual identity further and created a cohesive and engaging consumer experience. This meticulous approach allowed us to present a seamless and captivating brand narrative to our audience.
I took the lead in defining the aesthetics of our retail spaces. This crucial step laid a strong foundation for subsequent Space Identity (SI) efforts. By meticulously crafting the retail aesthetics, we ensured that every store conveyed our brand's identity and values cohesively.
Space design lead: Roy Zhang
Space design lead: Roy Zhang
