Hi! I’m Helen!
A Creative explorer, versatile storyteller, transforming brands with creative ideas,
Using design 🖌️ tech 🎮️ and animations ▶️ for over a dedade.
check out my latest reel ︎︎︎︎︎︎︎︎︎
A creative professional known for versatility across different mediums and a passion for design and experimentation.
Here are some of the areas that I specialized in:
Brand Identity System
Brand Architecture
Design strategy
Visual identity / Brand guidelines
Design systems
Pictorial language
Brand Experiences
Digital product design
Retail/Exhibitions/Events
UX and UI design
Motion system
Content creation
Creative Direction/Directing
Campaign ideations
Motion Design
Directing / Treatment
styleframe / Concept
︎︎︎︎︎︎︎︎︎ FEATURED PROJECTS
JIDU BRAND IDENTITY / BRAND STRATEGY / GRAPHIC DESIGN / BRAND CREATIVE DIRECTOR / 2021-2023
JIDU BRAND LAUNCH TVC / BRAND CONTENT / BRAND CREATIVE DIRECTOR / 2021
ROBOVERSE DIGITAL EXPERIENCE / RETAIL / DIGITAL EXPERIENCE / CREATIVE DIRECTOR / 2022
BRAND KV / BRAND IMAGE DEFINITION / PHOTOSHOOT / BRAND CREATIVE DIRECTOR / 2023
ACER CONCEPT D / SHORTFILM / DIRECTOR / 2021
BLUE PLANET DIGITAL EXPERIENCE / with STINK STUDIO / DIGITAL EXPERIENCE / 3D CREATIVE DIRECTOR / 2021
C2H4 2019FW COLLECTION / COMMERIAL / CREATIVE DIRECTOR / 2019
FEARLESS NETFLIX / TITLE SEQUENCE / CREATIVE DIRECTOR / 2017
JIDU RETAIL STORE (1st) / RETAIL / SPACE IDENTITY / 2022
JIDU BRAND CONTENTS / CREATIVE MARKETING CONTENTS / BRAND CREATIVE DIRECTOR / 2021-23
JINGDONG x KUSAMA COBRANDING / COMMERICA / DIRECTOR / 2018
C2H4 X MASTERMIND COLLECTION / COMMERIAL / CREATIVE DIRECTOR & LOOKDEV ARTIST / 2020
MARIE DAGAR EYE SHADOW / COMMERIAL / DIRECTOR / 2018
YES IC LAUNCH SPOT / COMMERIAL / DIRECTOR / 2019
JIE AI TV DRAMA / TITLE SEQUENCE / CREATIVE DIRECTOR / 2019
ROBOVERSE JIDU BRAND EXPERIENCE STORE / RETAIL / DIGITAL EXPERIENCE / CREATIVE DIRECTOR / 2022
ROBOVERSE JIDU BRAND EXPERIENCE STORE / RETAIL / DIGITAL EXPERIENCE / CREATIVE DIRECTOR / 2022
JIDU BRAND ROBO-01 DESIGN STORY / CREATIVE MARKETING CONTENTS / CREATIVE DIRECTOR / 2023 (COMING SOON)
HAUWEI KID’S WATCH / COMMERCIAL / DIRECTOR / 2021
AUSTRALIAN CHAMBER OF ORCHESTRA / CAMPAIGN / DESIGN & ANIMATION / 2020
DOUBLE MINT TEA FLAVOR GUMS / COMMERIAL / DIRECTOR / 2020
JING DONG x KUSAMA / COMMERIAL / DIRECTOR / 2020